The Internets Hottest Trend: Personalized Audio, Video Email Campaign Platform
Wednesday, March 17th, 2010People have often asked me when they see me about what is the new and most profitable trend in e-commerce and I respond without hesitation “video content”. So I am excited to see more new technology appearing that can place video right into a persons in box, and seeing businesses experimenting with it. Recently a study revealed the most time on the internet for a person is spent in there in box so isn’t that where a business wants to place there ads or content. Absolutely. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
