Have you wondered how you can make your permission based email marketing more effective and increase customer interest? The first thing to do is to look for things that are wrong in your marketing campaign. Just because email gives you the ability to easily send catalogs and product lists, that’s not enough to keep people interested. It’s one thing to get people interested enough to sign into your mailing list, but then you need to keep them from deciding that your endless repetitive mailings are just more unwanted spam. Instead of being content with merely directing your customers to certain products, get them engaged in your marketing campaign - after all, emails can run both ways, and additional input can help you enhance your offerings.