New Media Rich Autoresponder Programs are Ecommerce’s Hottest Trend
Sunday, June 21st, 2009People have often asked me when they see me about what is the new and most profitable trend in ecommerce and I respond without hesitation “video content”. So I am excited to see more new technology appearing that can place video right into a persons inbox, and seeing businesses experimenting with it. Recently a study revealed the most time on the internet for a person is spent in there inbox so isn’t that where a business wants to place there ads or content. Absolutely. Anna Yeaman reports one retailer boasting a 20-27% click through rate without linking to video, and 51-65% with links to video. And Forrester Research reports video in email can increase click through by 2-3X.
