Steps to Fix A Google Adword Slap
Have you ever done an adwords search on Google to search for traffic to your website, only to find your campaign has been slapped? You can modify the ad, change the landing page and yet it still won’t run. You’re bound to have questions and concerns. What happens if they’ve dinged your main keywords, which are related to your brand? The generic keywords may be okay, and the traffic is still moving, but you want to step it up? Are you better off scraping the whole thing and starting over?
After much frustration of spending a lot of time and money trying to revive a dead project, you’ll have to admit sooner or later that its gone. Adding additional content and article won’t help either. Its a ugly truth but one that is fixable.
What you can do is set up your landing page on a new domain. Be specific and choose a very select keyword rich domain. Look at the heaviest volume at key words and adjust your website with those keywords in them.
You may also consider adding content to your landing page on your new domain. Add a lot more content below your main above the fold landing page area. This actually improves conversions and adheres to quality guidelines. Write a half - dozen paragraphs and place that content below the fold.
Wordpress is a partner to Google, so install a blog to your domain as well. Its simple to do and takes about 30 minutes to install. It will improve the quality of your site and with fresh content added periodically keeps it current, fresh and trendy.
Lastly, upload your new campaign with Adwords Editor. This will boost your quality scores higher by 2-3 points as opposed to the keyword tool or a manual upload. What happens after that is unpredictable, but at least you’ll start off with a slight advantage.
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